LadderFox measures how often AI assistants name your brand, and prints the uncertainty next to the number instead of hiding it.
When somebody asks ChatGPT or Perplexity to recommend a tool like yours, one of three things happens. It names you, it names a competitor, or it names nobody. LadderFox measures which, repeatedly, and hands you the specific pages and threads that decide the answer.
A check asks a frozen set of buying questions across the answer engines on your plan, and records for each answer whether your brand was named without being prompted, which sources the engine cited, and which competitors appeared instead of you.
AI answers are noisy. Research published by SparkToro in January 2026 found that two runs of the same prompt return the same list of brands less than one percent of the time. A single measurement is therefore a coin flip with the answer hidden, and a percentage with no sample size beside it is a true statement about one afternoon.
So four things are built in rather than bolted on. Every score carries its interval and its sample in words, so the product says plausibly 31 to 69 percent, from 24 answers. Questions freeze when you set up a brand, which is what makes two runs comparable at all. Change the instrument and the chart breaks the line rather than drawing through the join. And alerts fire only outside the noise band, so we contact you less often than tools that ping on every wobble.
There is no rank in the product, because there is no ranking in an AI answer to report.
LadderFox is built in the Netherlands by a very small team. It grew out of a Reddit monitoring tool whose users kept asking a different question: not what people were saying, but whether the assistants were repeating it.
Being small shows up in the product. There is no sales call, the prices are on the pricing page, and the free plan needs no card. It also shows up in what the product refuses to claim: we publish our own measurement limits, and our research posts name the studies behind every figure so you can disagree with the source rather than with us.
The free plan tracks one brand every week across two engines, with no card. Signal is $19 a month, Spotlight $79 and Beacon $199. What a paid tier buys is freshness and breadth, meaning how often the measurement runs and how many brands it covers, not a better measurement: every paid plan runs the same instrument, because asking the same question more times does not narrow the interval.
Crawler analytics, which records the AI crawlers reading your site and verifies them against the IP ranges their operators publish, is free on every plan including the free one. It costs us almost nothing to run, so it costs you nothing.
The free check reports how often assistants name your brand and how sure that number is. The live demo is open without an account if you want to see how the intervals are presented first, and the guide describes every feature, including the ones that run only when you press the button.