Nineteen tools that say they track how AI assistants talk about your brand, with the price each one actually charges, where that price came from, and what you get for it at the cheapest tier. Every figure was read on 28 August 2026, most of them off the seller's own pricing page.

We checked because the existing comparisons do not. Reading 35 of them turned up prices copied between articles until they no longer matched what the vendor charges, and in three cases the number we found by scraping was wrong too, so it is corrected below with the source named.

Tools built for this

These do AI visibility and nothing else.

Tool	Cheapest paid	Engines at that tier	Free option	Named on 35 lists
Otterly.ai	$29	3	no	13
AIclicks	$59	7	yes	6
LLMrefs	$79	7	yes	4
Peec AI	$95	6	yes	21
Profound	$99	1	no	27
Rankscale	$99	7	yes	6
Scrunch AI	$250	4	7 day trial	15
AthenaHQ	$295	7	yes, $25 credit	16
Evertune	$800	6	no	4
Hall	not published		no	5
Brandlight	sales only		no	3
LadderFox	$19	3	yes	0

Two things in that table are worth stopping on.

Profound is recommended more than any other tool, on 27 of 35 lists, and its $99 plan tracks ChatGPT only. The seven engines in its marketing sit on higher tiers. Not one of the 35 articles we read mentions this. If you are comparing $99 against Peec at $95, you are comparing one engine against six.

The price range across tools doing the same job is 42 times. From $19 to $800. That spread does not describe a difference in capability anyone has been able to explain to us.

Tools that added this to something else

These sold you something before AI visibility existed and now include it.

Tool	Cheapest paid	What that buys	Engines	Named on 35 lists
Frase	$29	content tool with tracking attached	4	5
SE Ranking Visible	$33	SEO suite with an AI module	6	7
Writesonic	$50	writing tool with tracking attached	5	11
Semrush AI Toolkit	$99	per domain, on top of a Semrush plan	2	18
Ahrefs Brand Radar	$199	per AI platform, on top of Ahrefs from $129	4	18
Goodie AI	$399	full platform	7	3
AirOps	sales only	workflow platform	5	6

The two entries in bold are where copied pricing goes wrong most often. Semrush charges $99 per domain per month for the AI toolkit and that is an addition to your existing subscription, not a replacement for it. Ahrefs Brand Radar starts at $199 per AI platform, and you need an Ahrefs plan from $129 underneath it, so tracking two engines lands near $530 a month.

Our own scrape read those as $10 and $27 before we checked the vendor documentation, and read Rankscale as $20 when its own page says $99. Three wrong numbers out of nineteen, from the same method the copied comparisons use.

How old any of this is

Ten of the twelve tools built for this have a domain that first appeared online in 2024 or 2025. Otterly in January 2024 is the oldest. AthenaHQ, Rankscale and LLMrefs all appeared in January or February 2025. AIclicks and ours in July 2025.

That matters for a buying decision in a specific way. You are not choosing between established vendors with a track record; you are choosing between companies that are mostly twelve to twenty months old, several of which will not be here in two years. The ones that will still be here are more likely to be the retrofits, because Semrush and Ahrefs have another business underneath.

Dates come from the first archived snapshot of each domain, which is a floor rather than a founding date. For the retrofits it says nothing useful: airops.com was archived in 1998 and the product is not from 1998.

What we would actually check before paying

How many engines the tier you can afford covers. This is the single most misleading number in the category. Vendors list every engine they support anywhere and price the cheap tier at one or two.

Whether the price is per domain, per platform, or per seat. Three of the nineteen charge per unit of something in a way that multiplies fast.

Whether the number comes with a sample size. Every one of these tools asks an assistant a set of questions and reports how often you appeared. Ask how many questions and how many runs. The same prompt returns a different brand list most of the time, so a percentage without a denominator is one afternoon's weather.

Whether you can leave. Three of the nineteen do not publish a price at all, which means the first conversation is a sales call.

Where we sit in this

LadderFox is in the table above at $19, covering three engines on the free tier and five on paid, and named on zero of the 35 lists we read.

We are including ourselves with that zero rather than leaving ourselves out, because a comparison written by a vendor is worth reading only if the vendor's own row is filled in with the same rules as everyone else's. Ours is the cheapest entry here, and it is also the least established: our domain first appeared in July 2025 and we have fewer engines at the entry tier than Rankscale at $99.

If your decision is "which of these is most established", the answer is not us. If it is "which of these will tell me how many questions the number came from", that is the thing we built.

Sources

Prices read on 28 August 2026. Ten of the nineteen were taken from the vendor's own pricing page or knowledge base: Profound, Peec, AthenaHQ, Scrunch, Rankscale, Otterly, Semrush, Ahrefs, Frase and ours. Six came from scraping a pricing page rather than from vendor documentation and are less certain: LLMrefs, AIclicks, Evertune, Writesonic, SE Ranking and Goodie. Three vendors publish no price. Where a third party review contradicted itself, as with Hall, we left the field empty rather than pick one.

Engine counts are what the vendor states for the tier named, not what they support across all tiers. Domain ages come from the Internet Archive.

Prices change. Check before you buy, and if you find one of these wrong, we would rather hear it than leave it standing.

Our free check reports how often assistants name you and prints the number of questions behind it.